According to Paradex Network on Twitter, Paradex is launching a weekly merch contest to increase community engagement by encouraging users to share photos of their Paradex merchandise. Each week, one standout post will receive a 20% discount code for the Paradex shop. This campaign is expected to enhance brand loyalty and visibility, potentially driving higher user retention and trading volume on the Paradex platform as active user participation often correlates with stronger ecosystem growth in the crypto market (source: @tradeparadex, May 20, 2025).